Alibaba Pictures has steadfastly remained committed to its dual-approach "content + technology" strategy and has achieved all-rounded interaction among movies, drama series, and offline entertainment.
Alibaba Pictures has steadfastly remained committed to its dual-approach "content + technology" strategy and has achieved all-rounded interaction among movies, drama series, and offline entertainment.
In addition to producing and presenting diversified and high-quality films and drama series, Alibaba Pictures focuses on "content" and explores multiple business models to unify upstream and downstream operations, as well as online and offline channels throughout the industry chain, which allows it to push the boundaries of the film and television industry successfully.
Meanwhile, the "technology" business mainly comprises platform ticketing "Tao Piao Piao," digitalization business "Yunzhi" and other technology products, including the one-stop promotion and distribution platform "Beacon," total marketing solutions designer "Dark Horse," content marketing agency "Taoxiu Media Group" and a digital management platform "Cloud Production." These serve as multidimensional drivers for the rapid upgrade and development of the entertainment industry.
In addition, with a unique vertical industry chain covering the entire upstream and downstream sectors, the IP merchandising and commercialization business has become a core business of Alibaba Pictures to expand the boundaries of the entertainment industry. Riding on its unique "IP2B2C" chain business model, Alibaba Pictures is committed to promoting the healthy and sustainable development of the entertainment industry by continuously exploring IP content and building up a service platform and online and offline sales channels focusing on IPs.
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